AI Market Intelligence User Guide
Best practices for using the AI Market Intelligence tool
AI Market Intelligence leverages AI to give Talent Managers, Recruiters, and Hiring Managers instant access to live market data from cord.
It analyses one of the largest and most detailed hiring datasets in UK tech:
- Over 100,000 candidate profiles
- More than 15,000 live and historical position listings
This gives you a real-time view of talent availability, hiring trends, salary expectations, and market demand across tech.
What you can use it for
You can use AI Market Intelligence to answer questions such as:
- What is the current demand for a particular skill from other companies hiring?
- What salary ranges are candidates with specific skills and seniority typically looking for?
- How does the availability of certain candidates compare to others?
- How would offering remote work affect the number of people available?
- How well is my salary benchmarked against other similar positions on cord?
You can explore any topic related to:
- Candidate availability (eg skills, seniority, remote preferences, location, industry/company size experience etc)
- Competitor landscape (eg remote work offerings, salaries etc)
- Salary benchmarking (both candidate expectations and other companies salary ranges)
- Talent market dynamics
The tool also surfaces interesting patterns and trends from the data — beyond what you’ve asked.
How it works
AI Market Intelligence draws insights from two core datasets on cord:
- Candidates: Location (city and country), Remote preferences, Job Title & Category, Core Skills, Other Skills, Seniorities, Industry Experience, Company Size Experience, Expected Salary
- Positions: Location (city and country), Company Size, Company Industry, Job Title and Category, Core Skills, Seniority, Remote Preferences, Visa Sponsorship, Minimum Salary Offered, Maximum Salary Offered
It responds only using these datasets — not general market data or internet sources.
By design, it:
- Provides summarised, grouped or visualised data — never raw rows or sensitive information
- Intelligently interprets your questions (for example, recognising that “React Developers” could appear as Front-End or Full-Stack Developers with React skills)
Tips for using it well
- Ask about the roles, skills or markets that matter to your hiring
- Be specific if you want a focused answer (e.g. seniority, location, skills)
- If you want to benchmark your role vs. the market, just ask
- The tool will often suggest follow-up insights — feel free to explore these
AI Market Intelligence — FAQ
How should I phrase my question?
Just ask in plain language. Example:
- “What is the availability of React developers in London?”
- “What salary range do backend engineers typically expect?”
- “How competitive is my posted salary for a senior data engineer?”
What can I ask it?
You can ask anything about tech hiring trends — for example:
- Candidate availability
- Skills demand
- Salary benchmarking
- How your role compares to the market
- How demand varies by region, seniority, or skill
What data does it have access to?
AI Market Intelligence uses live and historical data from the cord platform, based on 100,000+ candidate profiles and 15,000+ positions. No external or internet-sourced data is used.
Candidate data includes: Location (city and country), Remote preferences, Job Title & Category, Core Skills, Other Skills, Seniorities, Industry Experience, Company Size Experience, Expected Salary
Position data includes: Location (city and country), Company Size, Company Industry, Job Title and Category, Core Skills, Seniority, Remote Preferences, Visa Sponsorship, Minimum Salary Offered, Maximum Salary Offered
Will it show raw data?
No — it only provides summarised insights (percentages, trends, visual summaries). It will never give you raw row-level data.
Does it cover global markets?
It defaults to UK data in GBP, unless you ask otherwise.